Arielle Rosier
Design & Marketing
Advertising
Creativity
In Fall 2020, I completed an Advertising Creativity course at the University of South Florida. In this course, I studied copywriting and art direction and practiced creating advertising messages for media platforms.
Below are works I created to introduce a new product and promote a rebranding.
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Fizzle Sparkling Water
Assignment: Product Idea/Creation
Year: 2020
"Fizzle" is a sparkling water brand my classmate and I created for our Advertising Creativity course assignment. For the assignment, I teamed up Elizabeth Schatz, on a brief to create an original beverage or food product and brand. For the project, I was in charge of creating the logo and branding for our product.
Click on the slide show to view initial sketches and final logo designs.
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Nutro Max
Cat Food
Assignment: Radio Ad
Year: 2020
I also explored audio work and script writing in my Advertising Creativity course. I worked with Jakub Wojick to create a Radio Ad to reposition Nutro Max's new brand of cat food as assigned in our brief. For the project, I wrote the script and voiced the woman's voice in the audio and Jakub audio engineered the voice overs and sound effects. My idea for the ad script was to create a banter between an owner and their cat. I felt the owner should be a woman to play on the "mom and child" effect and based on insights I found in a Psychology Today article that stated how women are more likely to own cats.